Sr Product Marketing Manager- Switching
Bellevue, WA, USA
This job was posted on:
$80 - 95k
As a Sr Product Marketing Manager for Switching you will partner with our product and sales leaders to bring innovative industry disrupting products and experiences to market. You will be responsible for the vision, strategy and plan for your product category.
The position will drive customer switching experience and trials, partnered closely with the digital experience and ecommerce team. To be successful you will be well rounded, with consumer marketing and technical acumen and will always prioritize customers benefits and experiences across all channels Web, Phone, Retail and more. E-commerce and consumer UX/UI experience a plus.
What you'll do in your role.
- Create product and marketing strategy that outline the market, customer need, value prop, GTM strategy, and financial benefit of moving forward with specific products.
- Act as the business owner for your product category and along with day-to-day business management would be responsible for business results and performance.
- Support launch planning and orchestrate execution of the commercial release of a productCollaborate with product, technical and digital teams to develop product features, experiences and UX based on customer insights and behaviorsDrive incremental programs for product retention and up-sell/cross-sell strategiesAlso responsible for other Duties/Projects as assigned by business management as needed.