Director of Performance Marketing
Seattle, WA, USA
This job was posted on:
September 2, 2020
$ - $
Flyhomes is reinventing the traditional real estate process to create a radically different experience. We level the playing field by giving any qualified buyer the chance to make a cash offer. We reduce risk and uncertainty for homeowners trying to buy a new home with our Trade Up program. We streamline the homebuying process by offering brokerage, financing, closing, and home services. Innovation is in our DNA. What will you create here? When you join Flyhomes, you will have the ability to not only affect change across an industry, but on a human level. Real estate, Mortgage and technology are what we do, but people are at the core of our mission. From client-facing roles to data and technology, we start and end with the people we work with because they’re what matters. You’ll work alongside others who love to solve problems, think creatively, and fly the plane as we continue to build it! If this sounds appealing, we want to connect with you.
- As a senior leader on the marketing team, the Director of Performance Marketing will lead both the strategy and day-to-day operations for our digital growth programs. We are looking for a leader who believes in the test-and-iterate method, who can dive deep into details and drive long-term strategic initiatives. Comfort optimizing and familiarity with core performance metrics is a must, but we also value creativity and intuition. This role includes technical collaboration with our engineering and analytics team to move forward several attribution and automation projects and working cross-functionally with our brokerage and mortgage teams.
What You’ll Do
- Lead digital channels and performance marketing strategies + day-to-day operations of the growing digital marketing team. Recommend future projects based on customer research and analysis of industry trends. Leverage customer research use pattern analytics, industry trends and other data sources to launch new programs and experiments.Consistently communicate with leadership and other stakeholders regarding conversion, performance results, current and future initiatives, successes and course corrections. Share best practices and learnings with various teams for continual improvement and optimization.Develop imaginative solutions and new ways of thinking about the real estate and digital marketing landscapes and present information in ways that makes the complex seem simple.Serve as the marketing lead for technical integrations and new product development, working closely with both the VP of Product and Director of Engineering.Drive continuous improvement to marketing attribution and a deep understanding of customer LTV. Work closely with the analytics team to measure and optimize across core business performance metrics and validate experiments.
What You’ll Bring
- 8+ years of marketing experienceMinimum of 3+ years managing direct response-focused online marketing programs in areas such as SEM, display, remarketing, mobile, and social media advertisingBA/BS degree or equivalent.3+ years of experience managing teamsProficiency in web analytics applications, strong database skills and technical understanding of website architecture and mobile platforms.Experience building and managing campaigns across marketing platforms – in-house or third partySolid understanding of web analytics, ad tracking, a/b testing, tag management and content managementExcellent written and verbal communications skillsAnalytical skill set with a leadership voice and the ability to influenceAbility to manage multiple projects in a fast-paced, deadline-driven environment
Analytical and Critical Thinker: You employ a commitment to rigorous analysis of data, diagnosis and problem solving to reach well-reasoned solutions.Collaborative: You partner effectively with internal clients and colleagues, to drive our ‘winning together’ culture and execute on our common goalsCommunicative: You develop and deliver multi-mode communication to share ideas, learn from each other, and keep each other informed about problems, opportunities, progress and solutionsFlexible: You thrive in a dynamic, fluid and unstructured environment because you are a self-starter who is eager to learn, grow and build something great togetherResourceful: You find ways to get things done efficiently and effectively to accomplish goals and redefine what is possible
- Reinventing an industry takes work and we aim to recognize and champion the well being of our people professionally, financially, physically and mentally.
Healthcare benefits…obviously, plus contributions to HSAFlexible work schedules401(k) + employer matchDog-friendly work environment (11 dogs…and counting!)Real estate license sponsorshipAnd…drumroll please… rebates when buying / selling a home.